I am Vera Li, a strategic product designer who turns complexity into impactful and engaging experiences.

I am Vera Li, a strategic product designer who turns complexity into impactful and engaging experiences.

I am Vera Li, a strategic product designer who turns complexity into impactful and engaging experiences.

Previously designed @Chegg, Philips, Alipay.
Fueled by curiosity and maybe a little too much boba.

Selected Projects

Selected Projects

Chegg / Increased Posted Questions

Led the design for 6 product-led-growth experiments, resulting in a total 1.6M increase in posted questions within a quarter.
2022-2023・EdTech・Web・Launched

Chegg / Increased Posted Questions

Led the design for 6 product-led-growth experiments, resulting in a total 1.6M increase in posted questions within a quarter.
2022-2023・EdTech・Web・Launched

Chegg / Increased Posted Questions

Led the design for 6 product-led-growth experiments, resulting in a total 1.6M increase in posted questions within a quarter.
2022-2023・EdTech・Web・Launched

Chegg / AI-powered Guided Practice

Helped students learn to solve questions while navigating 0-1 project ambiguity and technical constraints.
2024・EdTech・Web・Launch soon

Chegg / AI-powered Guided Practice

Helped students learn to solve questions while navigating 0-1 project ambiguity and technical constraints.
2024・EdTech・Web・Launch soon

Chegg / AI-powered Guided Practice

Helped students learn to solve questions while navigating 0-1 project ambiguity and technical constraints.
2024・EdTech・Web・Launch soon

Alipay / Search Suggestion Page Redesign

Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS・Launched

Alipay / Search Suggestion Page Redesign

Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS・Launched

Alipay / Search Suggestion Page Redesign

Improved access to service pages and driving a 3.5% CTR increase post-MVP launch.
2021・FinTech・iOS・Launched

Philips / Electrocardiography Monitor Concept

Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping. The updated solution won iF 2025 design award.
2020・Healthcare・Multi-device・Concept tested

Philips / Electrocardiography Monitor Concept

Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping. The updated solution won iF 2025 design award.
2020・Healthcare・Multi-device・Concept tested

Philips / Electrocardiography Monitor Concept

Validated design concepts for a wireless ECG monitor via storyboarding, usability testing, and prototyping. The updated solution won iF 2025 design award.
2020・Healthcare・Multi-device・Concept tested

About Me

About Me

  • How did I get into UX?

    I stumbled into UX during undergrad when I took a class that introduced me to interface design. I remember finishing my first interface in Photoshop and feeling a mix of pride and curiosity

  • Yeh I love boba!

    I'm absolutely passionate about boba tea! Boba has been my energy boost since high school, and it's part of my routine to explore the new boba spots around. (And yes, I will judge the boba texture and the tea flavor. 😆)

  • More national parks!

    I’m also an outdoor enthusiast and have explored 10+ national parks. There's something about hiking through nature that clears my mind and sparks new ideas.

  • Cooking and crafting

    Recently, I’ve been diving into crafting and cooking, learning pottery and baking. Whether it’s shaping clay or perfecting a cake, I love the hands-on creativity that comes with both!

  • A proud cat mom

    When I'm not designing, I love spending time with my cat, Taro. He’s not just cute—he also knows how to shake hands (or should I say, paws?).

  • How did I get into UX?

    I stumbled into UX during undergrad when I took a class that introduced me to interface design. I remember finishing my first interface in Photoshop and feeling a mix of pride and curiosity

  • Yeh I love boba!

    I'm absolutely passionate about boba tea! Boba has been my energy boost since high school, and it's part of my routine to explore the new boba spots around. (And yes, I will judge the boba texture and the tea flavor. 😆)

  • More national parks!

    I’m also an outdoor enthusiast and have explored 10+ national parks. There's something about hiking through nature that clears my mind and sparks new ideas.

  • Cooking and crafting

    Recently, I’ve been diving into crafting and cooking, learning pottery and baking. Whether it’s shaping clay or perfecting a cake, I love the hands-on creativity that comes with both!

  • A proud cat mom

    When I'm not designing, I love spending time with my cat, Taro. He’s not just cute—he also knows how to shake hands (or should I say, paws?).